Extreme Roofing Inc.

Privacy Policy

Last updated: March 25, 2026

Extreme Roofing Inc. ("we," "us," or "our") is committed to protecting the privacy of our website visitors, customers, and mobile application users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.extremeroofingmiami.com (the "Website"), use our mobile application "Extreme Roofing Field" (the "App"), or use our services.

1. Information We Collect

Information You Provide

We collect information you voluntarily provide, including:

  • Contact information: name, email address, phone number, and mailing address submitted through our estimate request forms, contact forms, and other inquiries.
  • Property information: property address, property type (residential or commercial), roof type, and project details.
  • Service preferences: service type of interest, project timeline, preferred contact method, and scheduling preferences.
  • Photos and documents: roof photos, property images, and documents uploaded through our forms.
  • Communication records: messages, emails, and notes from interactions with our team.

Information Collected via Our Mobile App

If you are an authorized user of our mobile application, we additionally collect:

  • Account credentials: login email and password for authentication.
  • Precise GPS location: real-time geographic coordinates collected during business hours (6:00 AM to 10:00 PM local time) for appointment arrival detection and field team coordination.
  • Push notification tokens: device-specific tokens used to deliver appointment reminders, new lead alerts, and team communications.
  • Biometric data: Face ID or Touch ID authentication data, processed entirely on your device by Apple's or Android's secure enclave. We never receive or store your biometric data.
  • Property photos: images captured via camera or uploaded from your device gallery during site visits, including associated metadata (timestamp, location).
  • Call and communication logs: records of calls, emails, and messages logged through the App for lead and customer management.
  • Device information: device model, operating system version, app version, and crash/error reports for performance monitoring.

Information Collected Automatically

When you visit our Website, we automatically collect certain information, including:

  • Device information: browser type and version, operating system, device type, and screen resolution.
  • Usage data: pages visited, time spent on pages, click patterns, and referring URLs.
  • Network information: IP address and approximate geographic location (city/region level).
  • Advertising data: Google Click Identifier (GCLID), UTM parameters, and ad interaction data for campaign attribution.

2. How We Use Your Information

We use the information we collect to:

  • Respond to estimate requests and service inquiries.
  • Schedule appointments and deliver roofing services.
  • Communicate with you about your project, including updates, scheduling changes, and follow-ups.
  • Send promotional offers and marketing communications (with your consent or as permitted by law).
  • Analyze website usage to improve our Website and services.
  • Measure advertising effectiveness and optimize marketing campaigns.
  • Comply with legal obligations and protect our rights.

3. SMS/Text Messaging

When you provide your phone number through any of our website forms (including the contact form, estimate request form, and online scheduling form), you consent to receive text messages (SMS) from Extreme Roofing Inc. related to your roofing inquiry and services.

Types of Messages

Text messages we may send include:

  • Appointment confirmations and reminders
  • Estimate and proposal follow-ups
  • Project status updates
  • Customer service communications
  • Scheduling notifications

Message Frequency

Message frequency varies based on your project status and interactions with our team. You will typically receive between 1 and 10 messages per month during an active roofing project.

Opt-Out

You may opt out of receiving text messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a one-time confirmation message. You will no longer receive text messages from us unless you re-subscribe.

Help

For help with our text messaging program, reply HELP to any message or contact us at 305-225-1535 or info@extremeroofingmiami.com.

Costs

Message and data rates may apply depending on your mobile carrier and plan. Extreme Roofing Inc. does not charge for text messages, but standard carrier rates apply.

Consent

Consent to receive text messages is not a condition of purchasing any goods or services from Extreme Roofing Inc.. You may request a roofing estimate or service without consenting to text messages by calling us directly at 305-225-1535.

Supported Carriers

Our text messaging service is supported by all major U.S. carriers including AT&T, T-Mobile, Verizon, Sprint, and others. Carriers are not liable for delayed or undelivered messages.

4. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies:

  • Essential cookies: Required for Website functionality, including form submissions and session management.
  • Analytics cookies (Google Analytics 4): Help us understand how visitors interact with our Website, including page views, scroll depth, and form engagement.
  • Marketing cookies (Meta Pixel, Google Ads): Enable us to measure ad performance, track conversions, and deliver relevant advertising through Google and Meta platforms.

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect Website functionality.

5. Third-Party Services

We use the following third-party services that may collect or process your data:

  • Google Maps and Google Solar API: For property location services, satellite imagery, and roof analysis features. Subject to Google's Privacy Policy.
  • Supabase: For secure data storage and authentication. Data is stored in encrypted PostgreSQL databases.
  • Twilio: For SMS/text message delivery (appointment confirmations, estimate follow-ups, project updates). Subject to Twilio's Privacy Policy.
  • Resend: For transactional email delivery (appointment confirmations, estimate follow-ups).
  • Vercel: For website hosting and content delivery.
  • Google Analytics 4: For website analytics and performance measurement.
  • Meta (Facebook) Pixel: For advertising measurement and remarketing.
  • Sentry: For mobile application error tracking, crash reporting, and performance monitoring. Sentry may collect device information, app state, and error stack traces. Subject to Sentry's Privacy Policy.
  • Expo (React Native): For mobile application delivery, push notification infrastructure, and over-the-air updates. Subject to Expo's Privacy Policy.
  • Apple Push Notification Service (APNs): For delivering push notifications to iOS devices. Subject to Apple's Privacy Policy.

6. Mobile Application Data Practices

This section applies specifically to users of the Extreme Roofing Field mobile application. The App is intended for authorized Extreme Roofing Inc. employees and contractors only.

Location Data

The App collects precise GPS location data to support field sales operations. Location tracking is active during business hours (6:00 AM to 10:00 PM local time) and is used for:

  • Automatic detection of arrival at customer appointment sites.
  • Coordination of field team logistics by authorized managers.
  • Navigation to appointment locations.

Important details about location data:

  • Only your most recent location is stored; historical location trails are not retained.
  • Location data is accessible only to authorized managers within your organization.
  • You may disable location tracking at any time through the App's Settings or your device's system settings. Disabling location tracking may limit certain features such as arrival detection.
  • Location tracking operates in the background only during the defined business hours window.

Push Notifications

The App sends push notifications for appointment reminders, new lead assignments, proposal activity alerts, and team communications. Notification tokens are:

  • Registered with Apple Push Notification Service (APNs) or Google Firebase Cloud Messaging (FCM).
  • Stored securely in our database and associated with your user account.
  • Deactivated upon sign-out or account deactivation.
  • You may disable push notifications at any time through the App's Settings or your device's notification settings.

Offline Data Storage

The App stores data locally on your device to enable offline functionality. This includes lead updates, call logs, and pipeline changes made without an internet connection. Locally stored data is automatically synchronized with our servers when connectivity is restored. Local data is encrypted using your device's secure storage mechanisms.

Biometric Authentication

The App supports Face ID (iOS) and fingerprint authentication (Android) for secure login. Biometric data is processed entirely by your device's operating system within its secure enclave. We never receive, transmit, or store your biometric data. We only receive a success or failure confirmation from the device.

7. Data Sharing

We do not sell your personal information to third parties. We may share your information only in the following circumstances:

  • Service providers: With trusted third-party service providers who assist in operating our Website and delivering our services (as listed in Section 4).
  • Legal requirements: When required by law, court order, or governmental regulation.
  • Business protection: To protect the rights, property, or safety of Extreme Roofing Inc., our customers, or others.
  • Business transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, maintain an active business relationship, comply with legal obligations, and resolve disputes. If you request deletion of your data, we will process your request within 30 days, subject to any legal obligations that require us to retain certain information.

Mobile App data retention: GPS location data is continuously overwritten — only your most recent position is stored. Push notification tokens are removed upon sign-out or account deactivation. Call records, appointment data, and communication logs are retained for the duration of your employment or contractor relationship with Extreme Roofing Inc.. Upon termination of your relationship, your App data will be deactivated and deleted within 30 days unless retention is required by law.

9. Your Rights

You have the right to:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete personal information.
  • Deletion: Request deletion of your personal information, subject to legal exceptions.
  • Opt-out of marketing: Unsubscribe from marketing communications at any time by contacting us or using the unsubscribe link in our emails.

To exercise any of these rights, please contact us using the information provided in Section 15.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know: You may request disclosure of the categories and specific pieces of personal information we have collected about you.
  • Right to delete: You may request that we delete your personal information, subject to certain exceptions.
  • Right to opt-out of sale: We do not sell your personal information. If this practice changes, we will provide a "Do Not Sell My Personal Information" link.
  • Non-discrimination: We will not discriminate against you for exercising your CCPA rights.

11. Florida Privacy Rights

Extreme Roofing Inc. complies with the Florida Information Protection Act (FIPA). In the event of a data breach affecting your personal information, we will notify you within 30 days as required by Florida law. Florida residents may contact us to inquire about the personal information we hold and request corrections.

12. Children's Privacy

Our Website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe we have collected information from a child under 13, please contact us.

13. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • HTTPS encryption for all data transmitted between your browser and our Website.
  • Encrypted database storage through our hosting provider (Supabase).
  • Row-level security policies to restrict data access.
  • Regular security reviews and updates.
  • Mobile App authentication tokens stored in iOS Keychain or Android encrypted storage.
  • Biometric authentication processed within your device's secure enclave (never transmitted to our servers).
  • Offline data encrypted on-device using platform-native secure storage.
  • Crash and error reports collected via Sentry with personally identifiable information minimized.

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of the Website after any changes constitutes your acceptance of the updated Privacy Policy.

15. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: